Today we are more than ready to move to the digital landscape.
Businesses cannot survive without the power of social media supporting both their online shop as well as offline business. A business without a digital face or a brand image in the social media space, might as well as be nonexistent in the eyes of the customer. Many struggled with this when the pandemic hit us and devastated the world. People who were digitally illiterate but are amazing business owners around the world struggled to make sales and generate leads with thousands competing for consumers’ attention online.
It is true that we only give a tiny spec of attention to brands. Especially brand advertisements that seem like advertisements. If lucky, the brands get 2 seconds. If they are even luckier, the customer will go back and replay the ad and see their point of interest. If successful, then you have gotten a potential new customer.
There are so many things to understand about generating leads on social media. It is not as easy as creating content and suddenly appearing on people’s feeds, stories, and many more. It is more about creating a genuine connection with your targeted audience. So a good mixture of a successful social media strategy will include, a good product, the value proposition for customers’ unique selling points, and a way to connect with the customers.
So what are some things you can do to improve leads and obtain sales through social media?
Choose One Specific Social Media
Your targeted audience does not shop from all the different types of social media platforms. They may exist almost on four different platforms, but they tend to use them for different purposes. And most of the time people focus their energy on 102 social media platforms. Where is your targeted audience most prominent? Is it on Instagram or is it twitter. Or perhaps is it TikTok and Facebook? Different generations also exist on different platforms. So if you are targeting a younger audience, make sure you know where they are and do not waste your resources on unprofitable platforms.
Understand The Type Of COntent Your Consumer Like
Not all types of content are sellable. And sometimes it takes time to figure out the type of content that generates leads. However, there is simply to understand it. First of all study your consumer. What do they like the most? What kind of brand pages do they follow. What is the type of content created by these specific pages and their branding agency? Follow them, take note, analyze and create personalized content according to the data you obtain
The more efforts you take to personalize a customer’s experience on social media, the more likely you are to generate leads. Small businesses can compete with medium-sized ones with the help of internet connectivity. It does take time to get the hang of social media for business but make sure to stay consistent with the content, promote the brand image and be present and reliable on all platforms.